Vareska explained how, with the rising number and quality of startups, established companies are exploring various ways to collaborate with these new ventures. From nurturing internal development through incubators to investing in startups via venture capital funds or engaging in co-creation partnerships, companies have a wide array of tools at their disposal. The chapter provides a comprehensive overview of the different corporate venturing instruments available and how they fit with various venturing approaches.
Vareska concluded with several guiding principles for managers who are incorporating corporate venturing into their open innovation strategies, offering practical insights on how to maximize value from these collaborations. This chapter is essential for anyone interested in understanding how corporate venturing can enhance open innovation efforts, offering valuable guidance on navigating the complex relationship between established companies and startups.
