In this chapter, Marcus explained how firms must carefully design their openness by making a series of interconnected decisions related to technological architecture and intellectual property (IP). Our conversation highlighted how these decisions impact both value creation and value capture for companies engaged in open innovation.
By strategically designing these aspects, firms can increase opportunities and mitigate risks on both the inbound and outbound sides of open innovation. Marcus drew from recent research in open innovation, technology architecture, and IP to illustrate these points, bringing the concepts to life with real-world examples. This chapter provided valuable insights into how thoughtful design in technology and IP can enhance the effectiveness of open innovation, making it a must-read for anyone looking to navigate the complexities of innovation in today’s interconnected world.
