Chapter 6 W/ Ammon Salter

In this chapter, we explore the world of open innovation, focusing on the key roles that make it happen on an individual level. Ammon Salter breaks down the important roles like technology scouts, gatekeepers, assimilators, champions, shepherds, and ambassadors, explaining how these roles work together to drive innovation. Learn about the systems, knowledge, and networks needed for effective open innovation; and explore future research questions and the challenges managers will face in this evolving field.