The Authors of this chapter are Wim Vanhaverbeke and Victor Gilsing Two main arguments are developed in this chapter. First, the chapter tackles the asymmetry in roles of outside-in and inside-out open innovation (OI) in the literature. Second, it explores the possibilities of using open innovation strategically once beyond the context of new product or service development. As a result of this exercise, the concept of “outside-out” open innovation is introduced.
Chapter 4 W/ Wim Vanhaverbeke
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15 minutes every week to chat with the authors of each of the chapters of the Oxford Handbook of Open Innovation edited by Henry Chesbrough, Agnieszka Radziwon, Joel West and Wim Vanhaverbecke.
